The Rojas ReportAHA Intelligence

Bill Gassen

AHA Chair-Elect (2026), Chair (2027) | President & CEO | Sanford Health

7 Red Flags
Affiliations
  • President & CEO, Sanford Health (November 2020–present) — $11B integrated health system, 56 hospitals, 270+ clinics, 2M+ patients across SD, ND, MN, WI, IA, NE. Source
  • AHA Chair-Elect Designate (elected July 2025) — Chair-Elect 2026, will become 2027 AHA Board Chair. Source
  • Member, HHS/CMS Healthcare Advisory Committee (appointed March 2026) — advises HHS Secretary RFK Jr. and CMS Administrator Mehmet Oz on Medicare, Medicaid, CHIP policy. One of 18 members. Source
  • Chair, Coalition to Strengthen America's Healthcare — AHA-founded 501(c)(4) grassroots lobbying operation with 2.8M advocates. In 2025, drove 575,000+ letters to Congress opposing Medicare/Medicaid cuts. Source | Source
  • Board of Directors, Oscar Health, Inc. (NYSE: OSCR) — publicly traded health insurer, appointed December 2022. Member of Nominating & Corporate Governance Committee. Source
  • Board of Directors, Medical Alley — health innovation trade association. Source
  • Board of Directors, Greater Sioux Falls Chamber of Commerce Source
  • Ex officio member, Sanford Health Board of Trustees Source
Financial / Compensation
  • FY 2021 (Form 990): Total compensation $3.3 million — base salary $1.7M, bonus/incentive $1.1M, other $0.5M. Source
  • More recent 990s filed Nov. 2023, Nov. 2024, Nov. 2025 available at ProPublica Nonprofit Explorer (EIN 45-3791176)
  • Total revenue: $5.2 billion
  • Total expenses: $4.8 billion
  • Salaries & benefits: $2.8 billion
  • Net: $394.5 million
  • Krabbenhoft received $49.5 million upon departure in November 2020: $15M severance, $29.4M retirement plan payouts, $5.1M salary. Source
  • Sanford paid $65 million total to six departing executives in one year — more than two-thirds to Krabbenhoft alone. Other payouts included: Daniel Blue ($5.3M), JoAnn Kunkel ($6.8M), Nate White ($3.3M), Kim Patrick ($2.9M). Source
Lobbying and Political
  • 2024 cycle: $246,174 in contributions from Sanford-affiliated PACs and individuals. Source
  • Outside spending: $0 in 2024 cycle.
  • AHA-founded 501(c)(4) social welfare organization — not required to disclose donors.
  • OpenSecrets entity ID: 52-2253225. Source
  • Founding members include AHA, Catholic Health Association, and Federation of American Hospitals.
  • In 2025: ran national TV ads, digital billboard campaigns, drove 575,000+ letters to Congress, and submitted 3,500+ patient stories opposing Medicare/Medicaid cuts. Source
  • No FEC records found via web search. Direct FEC database search recommended.
Revolving Door
  • March 2026: Named to HHS/CMS Healthcare Advisory Committee — advising Sec. Kennedy and Administrator Oz on Medicare, Medicaid, CHIP policy.
  • Simultaneously: AHA Chair-Elect — the incoming top elected official of the nation's largest hospital lobbying organization.
  • Simultaneously: Chair of Coalition to Strengthen America's Healthcare — the AHA's 501(c)(4) grassroots lobbying arm that actively opposes Medicare/Medicaid cuts.
  • Simultaneously: Board member of Oscar Health (NYSE: OSCR) — a publicly traded health insurer.
Home System Record
  • Sanford Health reports providing free or reduced-cost care to 50,000+ patients annually and contributing hundreds of millions in community benefits. Source
  • FY 2016 community benefit: $291.6 million. FY 2017: $403+ million. Source
  • Sanford states it provides financial assistance to 90% of patients who apply. Source
  • Lown Institute specific fair share data not extracted from search results. South Dakota is not among the 20 states in Lown's 2025 fair share analysis. Direct check recommended at lownhospitalsindex.org.
  • No CMS enforcement actions against Sanford Health for price transparency violations found.
  • Sanford publishes pricing information at sanfordhealth.org.
  • The FTC found Sanford and Mid Dakota Clinic were "each other's closest rivals" in the Bismarck-Mandan market.
  • Merger would have created 75��85% market share in four physician specialty areas.
Litigation and Scrutiny
  • Sanford Health, Sanford Medical Center, and Sanford Clinic paid $20.25 million to resolve FCA allegations of Anti-Kickback Statute violations and medically unnecessary spinal surgeries.
  • Neurosurgeon Dr. Wilson Asfora was implanting unnecessary devices — including Bullet Cages (spinal fusion) and Samba Screws (sacroiliac joint fusion) — through his physician-owned distributorship (POD), Medical Designs LLC. A 111-page complaint alleged Sanford's executive team received "numerous warnings" from physician whistleblowers and others about the kickback scheme and medically unnecessary procedures on Medicare/Medicaid patients. Sanford "repeatedly failed to take corrective measures," and physicians went to the federal government "as a last resort."
  • Whistleblowers Drs. Carl Dustin Bechtold and Bryan Wellman received $3.4 million of the settlement.
  • Sanford entered a Corporate Integrity Agreement (CIA) with OIG.
  • Prior settlement: Sanford had already paid $625,000 in 2013 to settle false claims allegations that Asfora "was engaged in a kickback scheme to pay other surgeons" for using one of his POD devices — meaning Sanford was on explicit notice of the same surgeon's kickback conduct six years before the larger settlement.
  • Source | Source
  • Under the CIA, Sanford self-disclosed billing violations: claims for telemedicine services when the physician was out of the country without access to the approved platform. Paid $25,842 settlement to OIG.
  • FTC and North Dakota AG blocked Sanford's acquisition of Mid Dakota Clinic in Bismarck. See Merger section above.

Red Flags

Concurrent capture: Gassen simultaneously holds the incoming AHA chairmanship, chairs the AHA's 501(c)(4) lobbying arm, sits on a federal CMS/HHS advisory committee, and holds an insurer board seat (Oscar Health). This is an extraordinary concentration of industry, lobbying, and regulatory-advisory roles in one person.

Serial acquisition in thin rural markets: Four merger attempts in six years. One blocked by FTC for creating a "virtual monopoly" (75-85% market share). One killed by MN AG antitrust investigation that triggered new state legislation. The completed mergers extend dominance across SD, ND, MN, WI. Surveyed nurses at Sanford-acquired facilities reported "drastic reductions in services and specialties."

$20.25M False Claims Act settlement: Ignored repeated warnings from colleague physicians about a surgeon running an illegal kickback scheme through a physician-owned distributorship. Had already paid $625K for the same surgeon's kickback conduct six years earlier — meaning leadership was on explicit notice. 111-page complaint. Corporate Integrity Agreement with OIG.

$65M in executive departure payouts from a "nonprofit" rural health system — including $49.5M to a CEO fired for anti-mask statements during a pandemic peak.

Namesake donor investigated for child pornography — Gassen publicly embraced continued "partnership" and accepted an additional $300M from T. Denny Sanford, whose fortune derives from subprime lending to vulnerable consumers.

Lobbying spend up 71% (2020–2024) while positioning as defender of rural healthcare access.

"Premier rural health system" framing masks what is functionally a consolidation play — Sanford is the largest private employer in North Dakota and dominant in South Dakota, with growing leverage over both insurer negotiations and labor markets.

Pattern Summary

Gassen is a corporate lawyer turned health system CEO who has built Sanford into a regional monopoly through serial acquisition in markets too small to sustain competition. His simultaneous appointment to a federal advisory committee while chairing the AHA and its lobbying arm is a textbook regulatory capture configuration.

Sources and Citations

  1. 1.https://news.sanfordhealth.org/myprofilepress/Bill.Gassen/
  2. 2.https://www.aha.org/press-releases/2025-07-20-aha-board-names-bill-gassen-chair-elect-designate
  3. 3.https://www.cms.gov/newsroom/press-releases/hhs-cms-announce-healthcare-advisory-committee-members-improve-patient-care-modernize-u-s-healthcare
  4. 4.https://strengthenhealthcare.org/
  5. 5.https://paulkeckley.com/the-keckley-report/2025/2/17/will-the-coalition-to-strengthen-americas-healthcare-design-a-fix/
  6. 6.https://www.hioscar.com/press/oscar-health-appoints-bill-gassen-and-laura-lang-to-its-board-of-directors
  7. 7.https://news.sanfordhealth.org/myprofilepress/Bill.Gassen/
  8. 8.https://news.sanfordhealth.org/myprofilepress/Bill.Gassen/
  9. 9.https://news.sanfordhealth.org/myprofilepress/Bill.Gassen/
  10. 10.https://news.sanfordhealth.org/sanford-employee-stories/bill-gassen-chief-human-resources-officer/
  11. 11.https://www.aha.org/press-releases/2025-07-20-aha-board-names-bill-gassen-chair-elect-designate
  12. 12.https://www.keloland.com/keloland-com-original/sanford-health-reports-5-2-billion-in-revenue-in-2021-to-irs/
  13. 13.https://projects.propublica.org/nonprofits/organizations/453791176
  14. 14.https://www.keloland.com/news/local-news/former-sanford-ceo-kelby-krabbenhoft-paid-49-million-according-to-irs-documents/
  15. 15.https://siouxfalls.business/sanford-reports-65-million-in-payouts-to-former-executives/
  16. 16.https://www.beckershospitalreview.com/compensation-issues/former-sanford-health-ceo-got-49m-payout-after-abrupt-departure/
  17. 17.https://www.beckershospitalreview.com/compensation-issues/what-former-sanford-health-ceo-kelby-krabbenhoft-has-to-do-with-south-dakota-s-medicaid-expansion-fight/
  18. 18.https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001568651&type=DEF+14A&dateb=&owner=include&count=10
  19. 19.https://www.opensecrets.org/federal-lobbying/clients/summary?id=D000037367
  20. 20.https://www.opensecrets.org/orgs/sanford-health/totals?id=D000037367
  21. 21.https://www.opensecrets.org/outside-spending/political-nonprofits/board-members?id=522253225
  22. 22.https://strengthenhealthcare.org/
  23. 23.https://www.cms.gov/newsroom/press-releases/hhs-cms-announce-healthcare-advisory-committee-members-improve-patient-care-modernize-u-s-healthcare
  24. 24.https://www.aha.org/press-releases/2025-07-20-aha-board-names-bill-gassen-chair-elect-designate
  25. 25.https://www.sanfordhealth.org/about/community-commitment
  26. 26.https://www.sanfordhealth.org/-/media/org/files/about/community-benefit/2017-community-benefit-annual-report.pdf
  27. 27.https://news.sanfordhealth.org/news-release/sanford-health-details-commitment-to-community-in-new-report/
  28. 28.https://lownhospitalsindex.org/
  29. 29.https://www.sanfordhealth.org/
  30. 30.https://www.ftc.gov/legal-library/browse/cases-proceedings/171-0019-sanford-health-ftc-state-north-dakota-v
  31. 31.https://www.fiercehealthcare.com/providers/sanford-health-fairview-health-services-58-hospital-merger-deal-no-more
  32. 32.https://www.newsweek.com/after-three-collapsed-mergers-sanford-ceo-shares-why-fourth-times-charm-2014817
  33. 33.https://www.minneapolisfed.org/article/2023/hospital-chains-try-to-gain-financial-and-market-power-without-inviting-anti-trust-action
  34. 34.https://www.grandforksherald.com/news/federal-government-moves-to-block-sanford-mid-dakota-clinic-merger-in-bismarck-on-antitrust-grounds
  35. 35.https://www.ftc.gov/legal-library/browse/cases-proceedings/171-0019-sanford-health-ftc-state-north-dakota-v
  36. 36.https://news.sanfordhealth.org/news-release/sanford-pharmacy-exec-elected-to-national-drug-pricing-board/
  37. 37.https://www.ruralhealthinfo.org/
  38. 38.https://www.justice.gov/usao-sd/pr/sanford-health-entities-pay-2025-million-settle-false-claims-act-allegations-regarding
  39. 39.https://oig.hhs.gov/fraud/enforcement/sanford-health-entities-to-pay-2025-million-to-settle-false-claims-act-allegations-regarding-kickbacks-and-unnecessary-spinal-surgeries/
  40. 40.https://oig.hhs.gov/compliance/corporate-integrity-agreements/browse-cias/sanford-health-sanford-clinic-and-sanford-medical-center/
  41. 41.https://www.ftc.gov/legal-library/browse/cases-proceedings/171-0019-sanford-health-ftc-state-north-dakota-v
  42. 42.https://www.ag.state.mn.us/Office/Communications/2022/11/22_Sanford-Fairview.asp
  43. 43.https://www.fiercehealthcare.com/providers/sanford-health-fairview-health-services-58-hospital-merger-deal-no-more
  44. 44.https://www.house.mn.gov/sessiondaily/Story/17988
  45. 45.https://www.keloland.com/news/local-news/former-sanford-ceo-kelby-krabbenhoft-paid-49-million-according-to-irs-documents/
  46. 46.https://en.wikipedia.org/wiki/T._Denny_Sanford
  47. 47.https://voiceofsandiego.org/2023/03/06/not-everyone-ready-to-welcome-billionaire-back-to-philanthropy-circles/
  48. 48.https://siouxfalls.business/new-mega-donation-to-sanford-health-will-bring-hospital-of-the-future-new-projects-programs/